Marine Home Center introduces new logo

February 9, 2017

This week Marine Home Center introduced its new logo and visual identity. Looking to establish a unified brand across departments and communicate the breadth of its offerings, the new identity signals a positive evolution within the company.


Established in 1944, Marine Home Center started out as a lumber supplier and has grown into a full service building and home improvement retail complex. The updated anchor icon marks the evolution of the company, while the identity maintains the signature color green that is associated with the brand. The new logo and identity system, designed by Nantucket based branding firm Moor Studio, ushers Marine Home Center into a new era while remaining grounded in its heritage.


This spring keep a lookout for new Marine Home Center signage, fresh vehicle branding, apparel and more.

View the full Case Study



Moor Studio | 2 Union Street

Nantucket, MA 02554