THE CHALLENGE

Hatch’s originally started as a garage in the early 1900’s that sold kerosene for heating, and when cars were introduced to Nantucket Island, the Hatch brothers started selling gasoline. When Prohibition ended, Hatch’s acquired a beer and wine license. Today, Hatch’s Package Store sells a large selection of liquor, wine and beer at their convenient mid island location, and offers online ordering and at home delivery services.

With the business evolving for over a century, Hatch’s lacked a cohesive brand identity system to serve all of its modern day applications. They also needed a website where they could tell their story and facilitate online ordering and delivery services.

SOLUTIONS

Our goal was to develop a new logo and identity system for Hatch’s that honors its long history on island while bringing it up to speed as a modern day business. We designed a historically appropriate wordmark inspired by their existing quarter board signage, paired with a traditional Nantucket color palette. The website captures the spirit of shopping at Hatch’s both in person and online. 

Logo Design & Brand Development

Business Materials

Signage

Merchandise

To learn more about Hatch's Package Store, visit

www.ackhatchs.com