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Moor Blog

By marty 17 Jul, 2023
ACK Natural cannabis dispensary offers a curated menu of high quality cannabis products. Located on Nantucket Island, the dispensary features a welcoming retail space and a pristine underground growing facility.
Pop Up Labs for Steam
By Lance Kelly 28 Jun, 2023
When the founder of Pop-Up Labs for STEAM came to us with the concept for her non-profit organization, we knew we wanted to help make her idea a reality.
By Lance Kelly 28 Jun, 2023
Topspin Fishing Charters specializes in inshore and offshore sportfishing in the waters surrounding Nantucket Island. Whether you’re up for a full day of deep sea fishing, a half day closer to shore, or just some incredible sightseeing, Topspin offers memorable experiences on the water.
By Marty Kelly 28 Nov, 2021
We just launched a new website for our most difficult client - ourselves! One of the hardest things for any designer to do is design for themselves. We are our own worst critics, and we always put our clients’ needs first. Our goal was to design a new website for Moor Studio that is visually engaging, showcases our work, outlines our services, and inspires potential clients to get in touch. As we approached this project we thought about all the things we tell our clients about web design, and decided to follow our own advice:
By Marty Kelly 27 Apr, 2021
Nantucket Current is the newest e-newsletter from N Magazine . Written and edited by Jason Graziadei, Nantucket Current delivers breaking news, in-depth reporting, and compelling stories from Nantucket island to your inbox. The team at N Magazine looked to us to design a unique wordmark and co-branded visual identity that would empower them to launch the Nantucket Current e-newsletter and promote reader subscriptions. Subscribe here: https://n-magazine.com/join-n/
By Marty Kelly 16 Mar, 2021
For over 25 years we have been fans and supporters of the Maria Mitchell Association . Located on Nantucket Island, MMA operates two observatories, a natural science museum, an aquarium, and preserves the historic birthplace of astronomer Maria Mitchell. Raising a family on island, we have taken our boys on countless visits to MMA properties and enjoyed annual science fairs and summer camps. So when MMA approached us to design a new website we jumped at the opportunity. The existing MMA website was outdated and not mobile friendly. Over the years staff members added various pages and content, making it difficult to navigate. Our goal was to design a new website with a cleaner, simpler interface and dynamic content that enables MMA to promote their programs and events, and provides visitors and members with an engaging online experience.
03 Oct, 2020
This year has been one for the history books in so many ways…some good, mostly really challenging. At home, we talk to our kids about what we can do to be on the right side of history. In the studio, we talk about how we can help our nonprofit and small business clients make it through these tough times. Sometimes our actions seem so small in the face of the huge issues the world is facing, but we can all find ways to be part of the movement. Moor Historic. Over the past year we were trusted with the task of redesigning logos for several businesses that have defied the odds and kept their doors open for decades. Refreshing the logo of a historic brand requires tremendous care and respect. The goal is to build upon the brand loyalty that has been earned over generations while updating their identity to keep pace with the changing times.
17 Aug, 2020
It has been an unusual summer to say the least, and while we can't party like we used to, we can still find ways to safely come together to celebrate and support each other. Whether online or outdoors, our main focus this summer has been helping our nonprofit clients reimagine their big summer fundraisers.   Moor virtual events.  Nantucket Conservation Foundation , whose mission is to preserve and maintain the natural beauty of the island, has kept their properties open but had to cancel a number of events and activities this season. We helped them turn the Race for Open Space into a virtual race so that runners everywhere could participate safely, and it has been great fun to work on branding and marketing for the drive-in Concerts for Conservation series happening in August.
You can't stop the waves, but you can learn how to surf.
15 May, 2020
The pandemic has changed the way we work and how we measure success. We are all thinking about how to survive these times and set ourselves up to thrive in the future. Here's what our clients are saying...
By Lance Kelly 21 Jan, 2020
The start of a new decade has us thinking about all the logos we designed over the past 10 years. From small local businesses to national nonprofit organizations, we love helping people succeed using the designs we create. Here's a sampling of a decade of Moor Studio logos. See if you can spot your own business or one of your favorite brands!
Show More
By marty 17 Jul, 2023
ACK Natural cannabis dispensary offers a curated menu of high quality cannabis products. Located on Nantucket Island, the dispensary features a welcoming retail space and a pristine underground growing facility.
Pop Up Labs for Steam
By Lance Kelly 28 Jun, 2023
When the founder of Pop-Up Labs for STEAM came to us with the concept for her non-profit organization, we knew we wanted to help make her idea a reality.
By Lance Kelly 28 Jun, 2023
Topspin Fishing Charters specializes in inshore and offshore sportfishing in the waters surrounding Nantucket Island. Whether you’re up for a full day of deep sea fishing, a half day closer to shore, or just some incredible sightseeing, Topspin offers memorable experiences on the water.
By Marty Kelly 28 Nov, 2021
We just launched a new website for our most difficult client - ourselves! One of the hardest things for any designer to do is design for themselves. We are our own worst critics, and we always put our clients’ needs first. Our goal was to design a new website for Moor Studio that is visually engaging, showcases our work, outlines our services, and inspires potential clients to get in touch. As we approached this project we thought about all the things we tell our clients about web design, and decided to follow our own advice:
By Marty Kelly 27 Apr, 2021
Nantucket Current is the newest e-newsletter from N Magazine . Written and edited by Jason Graziadei, Nantucket Current delivers breaking news, in-depth reporting, and compelling stories from Nantucket island to your inbox. The team at N Magazine looked to us to design a unique wordmark and co-branded visual identity that would empower them to launch the Nantucket Current e-newsletter and promote reader subscriptions. Subscribe here: https://n-magazine.com/join-n/
By Marty Kelly 16 Mar, 2021
For over 25 years we have been fans and supporters of the Maria Mitchell Association . Located on Nantucket Island, MMA operates two observatories, a natural science museum, an aquarium, and preserves the historic birthplace of astronomer Maria Mitchell. Raising a family on island, we have taken our boys on countless visits to MMA properties and enjoyed annual science fairs and summer camps. So when MMA approached us to design a new website we jumped at the opportunity. The existing MMA website was outdated and not mobile friendly. Over the years staff members added various pages and content, making it difficult to navigate. Our goal was to design a new website with a cleaner, simpler interface and dynamic content that enables MMA to promote their programs and events, and provides visitors and members with an engaging online experience.
03 Oct, 2020
This year has been one for the history books in so many ways…some good, mostly really challenging. At home, we talk to our kids about what we can do to be on the right side of history. In the studio, we talk about how we can help our nonprofit and small business clients make it through these tough times. Sometimes our actions seem so small in the face of the huge issues the world is facing, but we can all find ways to be part of the movement. Moor Historic. Over the past year we were trusted with the task of redesigning logos for several businesses that have defied the odds and kept their doors open for decades. Refreshing the logo of a historic brand requires tremendous care and respect. The goal is to build upon the brand loyalty that has been earned over generations while updating their identity to keep pace with the changing times.
17 Aug, 2020
It has been an unusual summer to say the least, and while we can't party like we used to, we can still find ways to safely come together to celebrate and support each other. Whether online or outdoors, our main focus this summer has been helping our nonprofit clients reimagine their big summer fundraisers.   Moor virtual events.  Nantucket Conservation Foundation , whose mission is to preserve and maintain the natural beauty of the island, has kept their properties open but had to cancel a number of events and activities this season. We helped them turn the Race for Open Space into a virtual race so that runners everywhere could participate safely, and it has been great fun to work on branding and marketing for the drive-in Concerts for Conservation series happening in August.
You can't stop the waves, but you can learn how to surf.
15 May, 2020
The pandemic has changed the way we work and how we measure success. We are all thinking about how to survive these times and set ourselves up to thrive in the future. Here's what our clients are saying...
By Lance Kelly 21 Jan, 2020
The start of a new decade has us thinking about all the logos we designed over the past 10 years. From small local businesses to national nonprofit organizations, we love helping people succeed using the designs we create. Here's a sampling of a decade of Moor Studio logos. See if you can spot your own business or one of your favorite brands!
Show More
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